Tesla’s much anticipated “Cyber ” pickup truck was revealed last night and it definitely is not going to win over the “traditional” pick up truck owner. Then again, nothing Tesla makes is going to interest that crowd.

The customer segment for this truck is going to be the “pro-Tesla” crowd, and any fleet owners, or contractors who are looking at the specs and the bottom line. More on that in a moment.

The moment of the reveal (which is now destined for immortality as a meme for all the wrong reasons, under the header “Fail”) is the moment Elon Musk had the truck’s designer Franz Holzhausen chuck a steel ball at the side windows to demonstrate the unbreakable glass, which promptly broke. Then, because he couldn’t avoid doubling down, he had Franz try the same thing on the rear window with identical results. We then spent the remainder of the reveal with these two failures on prominent display.

Musk had already tested samples of the glass by dropping these same steel balls on sheets from about 20 feet with nary a problem. So, their is definitely a miscalculation somewhere, and I am guessing someone’s job just ended last night.

As expected Tesla stock price is taking a SERIOUS beating in pre-market trading (down 6%, or about $20 as I write this). Which is to be expected, since Musk just handed the financial media (who pretty much hate his guts) a Cybertruck load of steel balls with which to pummel the company.

This is a shame, and a distraction from the truck itself. With a stainless steel body, looking very “Deloreanesque”, it did weather an assault with a sledge hammer with nary a dent, so things started off well.

The specs were quite impressive

• 250-500 mile range
• 3,750 lb cargo capacity
• 14,000 lb towing capacity
• 6 passenger
• 0-60mph in 6.5-2.9 seconds
• Onboard 120v/220v electrical service
• Onboard air compressor
• Adaptive Air Suspension
• 16″ ground clearance
• Retractable bed cover
• Built-in tailgate loading ramp
• RWD/AWD/Tri-motor performance
• Starting price of $39,900, ($49.9K for AWD, $69.9K for performance model)

So, if you are looking for a tough truck, cheap to operate, hard to dent, that includes 120v/220v electrical service, air compressor and room for six, this is your truck. Just don’t hurl any three pound steel balls at the windows.